Taxation Essay Example | Topics and Well Written Essays - 1500 words - 1

Taxation - Essay Example 28). Therefore, from this claim the people who own many assets or earn some good salaries pay more to the government trough taxation. Taxation is, therefore, necessary in order to meet the cost of expenses and in the running of day-to-day government affairs. â€Å"It is the sole responsibility of the government to collect taxes and ensure that it is carefully spent for the benefit of the citizens† (Mirrlees & Adam, 2011 p. 39). Taxation is the main means through which governments raise the required money to pay for commodities and services that they provide for the people. In fact, most governments depend on taxes to pay for the major portion of their spending since it is their major source of revenue. â€Å"It is important to note that, governments are always under pressure from citizens demanding quality education, health care, security and infrastructure† (Lymer & Hasseldine, 2002 p. 17). Taxes at the local level are necessary for construction of classrooms, public l ibraries, security service stations, sport facilities, as well as for the payment of municipal employees and county directors government revenues (obtained from taxes) are essential. The government to run the budget without borrowing grants from other countries uses taxes (Ahmad, 1999 p. 82). However, taxation is not the only way governments use to collect money for their spending. â€Å"Government’s cannas well levy a variety of users to pay for bridges, parks, and sports stadiums among other services to get revenue from users rather than the taxpayers† (Barro & Boskin, 1978 p. 125). â€Å"In addition, Governments also borrow funds to support their tax revenues whenever they run short of target in budget† (Claus, 2010). The standard of living of the modern society demands taxation by all means, this is because the government must collect taxes in order to meet the needs, wants and demands of its citizenry. No government can exist without taxation, though taxati on can never exist without the government, as well. â€Å"One could, therefore, argue that taxation is a necessity for the governments to run all the activities aimed at improving the living standards of the citizens all over the world† (Keen & Smith, 2000 p 40). â€Å"The value added tax is a form of consumption tax. This is the tax imposed on to the buyer when purchasing goods from any dealer whereas on the prospect of the seller, it is the tax imposed on the product, service or the material from an accounting point of view from the producer† (James, 2009 p 13). The final consumer is taxed in this way and; hence, the total tax levied at each stage is what makes continuous chain of supply; thus, collection of VAT is borne by the business but not the state. Tax merits The collection of VAT in the UK has a number of merits for instance; it enables the government to create a stronger incentive to collect revenues even through the sales tax are low. This is because the fi nal consumer of the product cannot easily evade payment unlike trough the previous method and does not give the seller the legality to collect it. â€Å"The UK government has been able to balance the amount of taxes collected per year through VAT since the seller is the motivator of the buyer but has no direct economic incentive to collect it† (Bird, 1999 p 25). It has also been able to balance the application of equal taxes to each member of the production chain without much care on the position in it and

A short-term e-Marketing Plan for a specified company Essay

A short-term e-Marketing Plan for a specified company - Essay Example still has a crucial role to play within the marketing mix, the discussion herein focuses upon three main strategies, as highlighted as being three of the most successful online marketing activities, in terms of return on investment. The three strategies focussed upon here include primarily Paid Online Advertising, via products such as Google AdWords, Search Engine Optimisation and Email Marketing. Each of these initiatives offer specific and definite measurement mechanisms, which allow the company to steer their marketing efforts in accordance with what is working and away from what may not be working, specifically for the paid advertising and email marketing aspects. The search engine optimization remains an ongoing initiative that requires up to date knowledge and implementation on a regular basis, as these aspects predominantly hinge upon the specific algorithms of the search engines at any given time. The specific initiatives and activities are provided briefly and then each is d iscussed in depth in order to display the necessary steps and requirements within the overall online marketing strategy. The internet has revolutionised business in a multitude of ways, from products becoming directly available, to offering the consumer the option of view reviews and opinions of products and services, not to mention the viral capabilities of the various social media platforms, such as Twitter, My Space, FaceBook, to name but a few. Many organizations, both large and small have taken advantage of the internet in both a marketing, as well as communications medium to remain in contact with the clientele, and more importantly from a branding perspective as well as seeking to secure new customers. However success within this ever evolving medium is not guaranteed and a number of key factors must be taken into account when seeking to establish a so called offer and service on the internet. These factors should furthermore be incorporated with specific, and proven strategies