Case Study, Mall of Americas Essays - 695 Words

Case Study MKT 113 Southern New Hampshire University Introduction The purpose of this paper is to present the marketing success, retail consumer trends, expansion and future marketing plan for â€Å"Mall of America: Shopping and a Whole Lot More. For over 20 years Mall of America has been able to attract over 40 million annual vistors driving by both local patrons and tourism. I will discuss my view on what I would like to see at Mall of America’s expansion facility and how that compares to the current facility. In addition to the selection of what vendors will occupy the space, but a marketing plan to appeal to new consumers to increase the number of annual visitors to Mall of America. Paragraph 1 The Mall of America has†¦show more content†¦Once you have the consumer at the mall, it is not enough to have them fulfill what they are there for, but to entice the consumer to want more. Example would be to add a small concert venue that would bring in concert goers for dinner, the concert and possible hotel stay. Paragraph 4 Mall of America managers should continue to market as a destination. When you market as a destination this relates to the local consumer and those visiting from outside the area. If hotels are added, marketing can offer vacation packages to include hotel stay, theme park tickets, movie tickets and aquarium tickets at discounted rates. In addition, the vacation package could include a 10% discount to all retailers in the mall for a specified period of time. Vacationers like to plan their vacation at a discounted rate, but also prefer to handle all the planning in one location and not have to contact several companies to plan a vacation. If Mall of America adds facilities that is similar to an all inclusive vacation package, they will continue to build on their success. Conclusion Mall of America has been very successful launching and maintaining a concept that most people did notShow MoreRelatedThe Civil Rights Act Of Michelle Alexander s The New Jim Crow902 Words   |  4 PagesPolice brutality, or the general brutality towards black people, is not a new issue in America. Over 700 unarmed African-Americans were murdered in 2015 alone. Michelle Alexander argues in â€Å"The New Jim Crow† that the criminal-justice system in America has purposely been used as a means for oppressing black people after the Civil Rights Act of 1964 was passed. In 1903, Hon. Frank Moss, a former police commissioner of New York City, published this paragraph: For three years, there has been throughRead MoreAssessment of Products and Services of Starbucks Coffee1385 Words   |  6 Pagesstands on the sidewalks. Major cities of Asia started to replicate a type of Western urban form-the shopping mall- in the late 1970’s and early 80’s. Malls were built one after another. 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